… Branding and internationalization are critical aspects of any business, and the fashion … one text handles these critical topics (ie, branding and internationalization) in one book, particularly in … aspects such as internationalization, innovation, branding and communication, and retail …
CITATION STYLE
Fashion Brand Internationalization. (2016). Fashion Brand Internationalization. Palgrave Macmillan US. https://doi.org/10.1057/978-1-137-52337-2
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