Yes, AI Can: The Artificial Intelligence Gold Rush Between Optimistic HR Software Providers, Skeptical HR Managers, and Corporate Ethical Virtues

Abstract

Artificial intelligence (AI) is THE future topic for companies. While corporate departments such as marketing, controlling, or logistics already use AI applications as a matter of course, human resources management (HRM) often lags behind. Against this background, this chapter explores the potential of AI in HRM. Based on the task technology fit theory, a conceptual framework for the effectiveness of HRM-related AI applications is first developed, followed by an outline of 11 task technology combinations along the human resource management systems. Based on a theory–practice comparison with the status quo in 118 German companies, the technology acceptance model is used to derive a framework conducive to AI-based HRM. The focus here is on data protection issues (GDPR) and ethical virtues (corporate ethic virtues model). The chapter is rounded off by the development of a competence profile for HR managers in the AI age. The chapter concludes with an outlook for future research and derives scientific implications.