An essential element of scientific realism is the frequent and long-term corroboration of statements based on empirical tests. From an empirical perspective, it is about the question of generalizability, and to what extent empirical findings on the same statement...
CITATION STYLE
Eisend, M., & Kuss, A. (2019). Generalizability of Research Results. In Research Methodology in Marketing (pp. 195–210). Springer International Publishing. https://doi.org/10.1007/978-3-030-10794-9_9
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