Generalizability of Research Results

  • Eisend M
  • Kuss A
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Abstract

An essential element of scientific realism is the frequent and long-term corroboration of statements based on empirical tests. From an empirical perspective, it is about the question of generalizability, and to what extent empirical findings on the same statement...

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Eisend, M., & Kuss, A. (2019). Generalizability of Research Results. In Research Methodology in Marketing (pp. 195–210). Springer International Publishing. https://doi.org/10.1007/978-3-030-10794-9_9

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