Abstract
Usability ratings of a university website by 60 students were analysed together with participant's self-ratings of their cognitive style. The degree of users' "rational" as well as their "intuitive" style correlated with usability evaluation scores. In particular, self-reported rational ability was connected with evaluations of Controllability, intuitive ability was related to Helpfulness scores of the interface. Thinking style significantly affects usability ratings (explaining over 9% of the ratings' variation), which has implications for evaluations across user groups. © 2011 IFIP International Federation for Information Processing.
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CITATION STYLE
Thoma, V., & White, E. P. (2011). In two minds about usability? Rationality and intuition in usability evaluations. In Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) (Vol. 6949 LNCS, pp. 544–547). https://doi.org/10.1007/978-3-642-23768-3_78
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