Smart Technologies in Tourist Destination Marketing: A Literature Review

Abstract

In the digital age in which we live, smart technologies are omnipresent no matter the industry we consider. The tourism sector challenged by constant technological and digital innovations and trying to reinvent itself after the pandemics is more than ever relying on smart technologies to improve the value for companies and tourists. With this reality as background the main objective of this work is to analyze the contribution of smart technologies in the marketing of tourist destinations. For that and using the Scopus database, a search was carried out in the most recent scientific literature concerning this matter, in which the articles were studied with the aim of obtaining the most updated theoretical contributions in this area. The results obtained will allow the marketing organizations of tourist destinations understand the importance of the application of intelligent technologies in the tourist attractiveness of their territories.