Perceptions on clothing by elderly females

Abstract

The perception on clothing of elderly female were compared with that of youth, especially focusing on the sense of cool. The information were collected through the questionnaires given to the groups of elderly females in their 60, 70, and 80s and also to the female in their 20s for a comparison. In terms of the color taste, opinions and feelings about clothes, the sense of “cool” seems to be received in a different way between the youth and the elderly. However, when their lifestyle (behavior and information sources) were concerned, the perception of the 60s was closer to 20s. The 70 and 80s were divided by two groups. It could be by the sensitivity to information.