The study of kawaii feeling by using eye tracking

Abstract

Kansei value has been considered as one of the important factors in the manufacturing in Japan. Kawaii, which is a positive adjective that has such positive meaning as cute or lovable, becomes more important as a kansei value. Currently, there are researches that evaluate kawaii feeling by employing various biological signals. However, the eye tracking has not been conducted in detail yet. Therefore, we employed it in our research to find the relationship between kawaii feeling and eye movement. Previously, we performed an experiment on the preferences of kawaii illustrations by selecting one of the six kawaii illustrations. However, we could not perform detailed analysis due to the complexity of eye movement and the calibration-free data. Therefore, we improved the experiment method by randomly showing only two illustrations at a time selected from the six. From the analyzed result, we clarify the relationship between kawaii feeling and eye movement.