La Isla Etaria. Tercera edad y medios de comunicación

Abstract

The representation of the elderly in the mass media is the protagonist in La isla etaria. Tercera edad y medios de comunicación, a novel study that delves into the image, representation and messages transmitted about older people, from the radio, television and cinematographic space, and also from social networks, advertising or the world of video games. The aim of the work is to put an end to the stereotypes associated with this group and to encourage criticism and social change. In this way, the importance of the aging population is claimed, making people over 65 years old visible, as they are frequently silenced by the media. In short, it is a volume which invites reflection and should be considered totally necessary at a scientific and informative level.