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Book Chapter

Advertising on Twitter and Other Networks

  • Funk T
Apress, (2013), 103-124
DOI: 10.1007/978-1-4302-4408-0_6
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Abstract

While Facebook offers the dominant market share and greatest variety of ad units, the other social platforms have rolled out compelling opportunities you can’t afford to ignore. If you leverage multiple platforms for their unique strengths, you can build a...

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APA

Funk, T. (2013). Advertising on Twitter and Other Networks. In Advanced Social Media Marketing (pp. 103–124). Apress. https://doi.org/10.1007/978-1-4302-4408-0_6

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