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Journal ArticleOPEN ACCESS

Editorial

  • Veloutsou C
Journal of Brand Management (2011) 18(6) 371-373
DOI: 10.1057/bm.2011.15
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Abstract

An introduction to the journal is presented in which the editors discuss various reports published within the issue including one by Cristoph Burmann on brand management, one by Chris Chapleo on university branding and one by Johan Gromark on the impact of brand orientation on financial performance.

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APA

Veloutsou, C. (2011). Editorial. Journal of Brand Management, 18(6), 371–373. https://doi.org/10.1057/bm.2011.15

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