Personal Branding on YouTube in the United States and in Poland: Comparative Analysis Based on Academic Literature and Published Marketing Studies

Grzesiak, M. (2018). Personal Branding on YouTube in the United States and in Poland: Comparative Analysis Based on Academic Literature and Published Marketing Studies. In Personal Brand Creation in the Digital Age (pp. 71–96). Springer International Publishing. https://doi.org/10.1007/978-3-319-69697-3_4