Descriptive and Predictive Analytics

Abstract

Modelling is what we most often think of when we think of data mining. Modelling is the process of taking some data (usually) and building a simplified description of the processes that might have generated it. The description is often a computer program or mathematical formula. A model captures the knowledge exhibited by the data and encodes it in some language. Often the aim is to address a specific problem through modelling the world in some form and then use the model to develop a better understanding of the world.