An empirical study of managers' usage intention in BI

Abstract

In a changing business environment, data within and around organizations rapidly accumulate. In recent years, many organizations have implemented business intelligence (BI) to manage and refine the vast stocks of data. The effective use of BI can support managers to make faster and better decisions. The goal of this study is to investigate how to increase a manager's intention to read information and to create reports. Based on the technology acceptance model, a research model is developed and tested to assess the factors (i.e., usefulness and ease of use) affecting a manager's intention to use BI. In addition, the relationship between the intention to read information and the intention to create reports is linked using Dholakia and Bagozzi (D&B) model. A survey of 271 managers supports the proposed model. The empirical results show that the usefulness of BI directly and indirectly affects the intention to read information. Both the reading and creating interfaces of BI affect the intention to read information and the intention to create reports, respectively. The intention to read information positively and significantly affects the intention to create reports. Given the empirical findings, this study provides theoretical and managerial insights for organizations and managers. © 2013 The Author(s).