Abstract
Companies are not tinkering around anymore or waiting for a radical innovation to evolve, but trying to routinize innovation. This trend is supported by the standardization of development processes, miniaturization and modularization of products, as well as a shift from competition to co-opetition.
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APA
Boutellier, R., & Heinzen, M. (2014). Trend Towards Routine Innovation. In Management for Professionals (Vol. Part F300, pp. 163–173). Springer Nature. https://doi.org/10.1007/978-3-319-04016-5_13
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