Amplifying positive deviance with ICT enabling community development and interdependence

Abstract

Positive deviance is a social mechanism whereby a beneficial practice that is not considered as normal gets taken up and spread within a community. This enables a community to solve its own problems aided by mentorship and facilitation. Through two long term case studies, we have identified positive deviants and are now learning how to leverage the ICT inherent in our interventions to cultivate and amplify positive change. We find both ourselves and beneficiary communities developing through various stages of dependence, independence and interdependence. We consider the latter a strong form of development. We now look at ICT4D projects as opportunities to identify positive deviants, and to amplify positive deviance with ICT. We posit that affordable, accessible and generic ICTs offer a way to do so, and that explicitly aiming to mentor and facilitate positive deviance with such ICT offers a path toward community development and interdependence.