Introduction

Abstract

This first chapter serves as an introduction to the role of films in portraying lifestyles and ideologies, as well as their potential to transform them. This is pertinent to human practices regarding farmed animals. There is a moral dichotomy reflected in the compassion for and sentimental approach to fashionable or “cute” species, whereas there is little concern for others who are incarcerated, tortured and devoured. The power of money in farming is considered, the vast numbers of farmed animals who are killed each year are shown, and the pernicious effects of traditional, cultural and religious practices are touched upon. The terminology used in this book is explained (particularly “farmed” and not “farm” animals), society’s different words for live and slaughtered animals are mentioned, and the appropriate pronouns that should be used are suggested. As film combines both the visual and the literary arts, examples are given of animal rights in paintings and engravings, and then in novels and a play in order to show how film is related to other genres in the quest for and depiction of animal rights.