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Conjoint Analysis, Related Modeling, and Applications

  • Hauser J
  • Rao V
DOI: 10.1007/978-0-387-28692-1_7
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Abstract

... Recently, there has been significant research on the most efficient manner in which to choose the partial profiles (eg, Kuhfeld , Tobias, and Garratt 1994). ... The best-know example of such adaptive selection of partial profiles is Johnson's (1987) adaptive conjoint analysis (ACA). ...

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Hauser, J. R., & Rao, V. R. (2004). Conjoint Analysis, Related Modeling, and Applications (pp. 141–168). https://doi.org/10.1007/978-0-387-28692-1_7

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