Research on the Service Industry Mobile Marketing under the Mobile Internet Background

Abstract

In this paper, we conduct research on the service industry mobile marketing under the mobile Internet background. Marketing activities from scratch, never valued to the cherished, the Marketing Department in from scratch, from the production of auxiliary department to the enterprise leading department of course have made indelible contribution to the development of the enterprise. Services marketing is not just for external customers, at the same time also want to take a marketing gimmick to internal customers. External marketing is a pointer to a series of services provided by the customer, including all preferential foreign propaganda and sales promotion action plan, including personnel and more than the personnel communication skills, as well as the services provided by all service equipment. This paper analyzes this issue from the unique perspective that is meaningful.