In order to better understand the consumer socialization process, questionnaires were administered to some 607 middle and high school adolescents to examine the development of consumption--related skills, knowledge and attitudes. Criterion variables included brand knowledge, price accuracy, consumer affairs knowledge, and consumer role perceptions.
CITATION STYLE
Moschis, G. P., & Moore, R. L. (2016). Mass Media and Personal Influences on Adolescent Consumer Learning. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 127–131). Springer Nature. https://doi.org/10.1007/978-3-319-16934-7_30
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