Educational Marketing and Hackathon for Candidate Student Recruitment

Abstract

At present, the world faces opportunities and challenges in diverse sceneries: economic, social, technological, among others; further the making decisions influence adverse or beneficial within the local, regional or global community; the adoption, knowledge and use of new information technologies and the backing of professionals in computer science are fundamental at organizations. The decreasing student enrollment in information and communication technology (ICT) program in higher education in Mexico is a latent concern in the near and immediate future. This study is quantitative, non-experimental, transectional, descriptive and correlational. Data was collected on middle higher education student located in the Tijuana city. These results show that student who study area of specialization of computing science, do not know the general objective and profile of computer programs in higher education institution (HEI). This research article product derived doctoral thesis, present the hackathon-edu proposal in educational marketing (EM) for student recruitment in ICT professional career.