Concept Assessment Using Objective-Based Metrics on Functional Models

Abstract

The measurement of design concept variables for future products is essential to assess the functionality, durability and feasibility, as well as the novelty and usefulness that they can offer to product innovation. Creativity can be evaluated in the conceptual phase through the creative dimensions, but there is no consensus on which method is more appropriate. The need to measure creativity by objective means is detected, leaving aside the subjectivity of some metrics that depend on the experience of the evaluators. The experience presented here deals with the design and construction of a model to perform functional tests measured with multidimensional metrics. The results of a test carried out with 37 functional models are presented, observing that the measurement with hybrid metrics allows obtaining continuous variables that improve the classification and discrimination of positions. The models allow to observe continuous, measurable and quantifiable variables based on functional objectives.