The effects of health literacy and information seeking behaviour towards health marketing activity in pandemic time

Abstract

In facing the outbreak of pandemic Covid-19, it is important to understand factors that influence how people behave and react towards health marketing done by the health provider. This understanding can inform health provider to aim their strategies in minimizing the impact and spread of the disease. The aim of this review is to place empirical research findings within conceptual frameworks which can facilitate the synthesis of these findings and their application to policy and practice. The diseases covered in this review are included due to their pandemic or potential pandemic status. They are all respiratory type diseases. Web of Science, Springer Link, Elsevier and Science Direct databases were searched for references to papers on severe acute respiratory syndrome related diseases and pandemics. Findings shows that health literacy and information seeking behaviour are equally important to affect the health marketing effort to address the right socio-demographic determinants at the right place and time.