A reward for your voice: The effects of referral rewards on the referrer’s attitude toward the recommended service provider

  • Küster M
  • Benkenstein M
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Küster, M., & Benkenstein, M. (2015). A reward for your voice: The effects of referral rewards on the referrer’s attitude toward the recommended service provider. In Aktuelle Aspekte in der Dienstleistungsforschung (pp. 201–234). Springer Fachmedien Wiesbaden. https://doi.org/10.1007/978-3-658-08090-7_8

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