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Research on problems and countermeasures of city marketing

Communications in Computer and Information Science (2011) 233 CCIS(PART 3) 268-275
DOI: 10.1007/978-3-642-24010-2_37
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Abstract

After illustrating some concepts related to city marketing, and clarifying distinctly the relationship between these concepts, the paper discusses about the subjects of city marketing and puts forward strategies of city marketing, including product strategy, pricing strategy, promotion strategy, competition strategy of city marketing. © 2011 Springer-Verlag.

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Zhang, Y. (2011). Research on problems and countermeasures of city marketing. In Communications in Computer and Information Science (Vol. 233 CCIS, pp. 268–275). https://doi.org/10.1007/978-3-642-24010-2_37

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