Multisensory consumer-packaging interaction (CPI): The role of new technologies

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Petit, O., Velasco, C., & Spence, C. (2018). Multisensory consumer-packaging interaction (CPI): The role of new technologies. In Multisensory Packaging: Designing New Product Experiences (pp. 349–374). Springer International Publishing. https://doi.org/10.1007/978-3-319-94977-2_13

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