Ejes temáticos y palabras clave en la Comunicación para el Desarrollo y el Cambio Social en España. Análisis de marcadores lingüísticos en revistas españolas de comunicación

Abstract

The objective of this re-search is to indicate which topics make possible the rigorous delimitation of the field of Communication for Development and Social Change (CDSC), compared to other subfields that are bordering or re-lated to it and, at the same time, differ-ent, such as Political Communication, Social Marketing or Education for De-velopment. Based on the methodological strategy of content analysis and corpus linguistics, we have analyzed, within the academic production in Spanish com-munication journals in the period 2000-2015, the thematic markers that char-acterize the discourse of the CDSC com-pared to that of the bordering areas in-dicated. The results show the centrality in CDSC of the following elements: 1) participatory research; 2) the commu-nity and alternative perspective, in par-ticular the community radio stations, and 3) the issue of the alternativity.