Do tourists seek the same information at destinations? Analysis of digital tourist information searches according to different types of tourists

Abstract

The study analyses the searches for digital tourist information that different types of tourists, with different characteristics and connectivity preferences, make at destinations on the main topics they may require, allowing to know which digital sources they use, but also at what moment and in what situation. The study was based on an online survey that asked users about searches for tourist information they made at the destination during their last trip. The results show that tourists increasingly seek more tourist information at the destination, and search differently depending on the topic and their connectivity preferences in the different digital channels and locations. The results will allow Destination Management Organizations (DMOs) to provide tourists with suitable information, at the time and place they so require.