Viral Marketing dan Motivasi Wisatawan dalam Meningkatkan Minat Berkunjung pada Destinasi Wisata di Kabupaten Bima

Abstract

Tourism is one of the new style industries, so it needs a special attention. The tourism industry is able to provide rapid economic growth in terms of employment opportunities, income, standard of living, and in activating other production sectors. This study aims to analyze and test the effects of viral marketing and tourist motivation both partially and simultaneously in increasing interest in visiting tourism destination in Bima District, Nusa Tenggara Barat, Indonesia. This research used quantitative methods by distributing questionnaires to 96 people who had visited tourism destinations in Bima District. The questionnaires would be tested for validity and reliability first, and then processed with SPSS version 20.0. Data analysis in this research used multiple linear regression method with SPSS ( S tatistical Package for the Social Sciences) 20.0. The results showed that viral marketing and tourits motivation have an effect on tourism destination and it will positively influence the visiting interest to Bima District, respectively. Simultaneously, viral marketing and tourist motivation are able to raise visiting interest to Bima District’s tourism destinations.