Abstract
It will be necessary to understand the mechanisms of aesthetic sensibility and to create a model for predicting and controlling these in order to strategically design visual elements of products which increase user evaluations. This chapter will discuss a cognitive neuroscientific approach attempting to understand subjective experience and behavior from its biological basis, the brain, as one method for understanding and modeling human aesthetic sensibility. First, we will provide a definition of sensibility for this chapter and introduce past studies pertaining to aesthetic sensibility. Then, we will discuss a study which presents a cognitive neural model of aesthetic sensibility toward products.
Cite
CITATION STYLE
Ueda, K. (2020). A neural model of aesthetic preference for product. In Emotional Engineering, Vol. 8: Emotion in the Emerging World (pp. 149–155). Springer International Publishing. https://doi.org/10.1007/978-3-030-38360-2_9
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