Abstract
This study analyzes the impact of students’ immersion in social networking on their academic performance in Sweden and Tunisia. Results from a sample of 400 students indicate that extraverted and conscious students experience different effects. Exceedingly cognitively absorbed, extraverted Swedish and conscious Tunisian students tend to underperform on their studies.
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CITATION STYLE
APA
Rouis, S., Limayem, M., & Salehi-Sangari, E. (2015). Social Media and Students’ Achievement: The Role of Culture and Personality. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 148–152). Springer Nature. https://doi.org/10.1007/978-3-319-10873-5_77
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