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How Accent and Pitch Affect Persuasiveness in Radio Advertising

  • Dubey M
  • Farrell J
  • Ang L
Springer Fachmedien Wiesbaden, (2018), 117-130
DOI: 10.1007/978-3-658-22681-7_9
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Abstract

The characteristics of a voice is a neglected area of research in advertising. Vocal features ought to be of interest because when consumers listen to a spoken message, it is more than just semantic content that is being transmitted. What is also transmitted is...

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Dubey, M., Farrell, J., & Ang, L. (2018). How Accent and Pitch Affect Persuasiveness in Radio Advertising. In Advances in Advertising Research IX (pp. 117–130). Springer Fachmedien Wiesbaden. https://doi.org/10.1007/978-3-658-22681-7_9

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