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A Qualitative Exploration of Consumers’ Pro-environmental Behaviours: Identifying Emerging Themes

  • Alzubaidi H
DOI: 10.1007/978-3-030-24374-6_6
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Abstract

… Responding to these calls, this research aims to contribute to the marketing literature from a … The rich data provides a useful first glimpse to inform marketing strategies harnessing PEBs …

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APA

Alzubaidi, H. (2020). A Qualitative Exploration of Consumers’ Pro-environmental Behaviours: Identifying Emerging Themes (pp. 83–94). https://doi.org/10.1007/978-3-030-24374-6_6

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