Co-Opetition Between SAP And Oracle: The Effects Of The Partnership And Competition On The Companies Success

Abstract

This research paper presents the secondary research findings on the similarities and differences between the strategies of SAP and Oracle, reasons why customers choose one vendor over the other, and how the competition between SAP and Oracle affects their cooperation with each other.  This latter effect we refer to as co-opetition.  A summary and conclusions will follow a detailed discussion of the aforementioned factors of co-opetition between SAP and Oracle.