F6-2 Usability Testing of Online Movie Ticket Reservation in the Philippines

Abstract

SM Cinemas is one of the largest cinema chains in the country. SM has applied an online ticketing system in which users could reserve and buy tickets on their website. This study focuses on the usability of the SM Cinema website. Nine respondents were chosen to participate in the usability testing. Results show that the users were satisfied with the website's text and the activities done on the website are straightforward. However, the website was inefficient and users were unsatisfied with the layout of information presented. Moreover, users found difficulty when using the website for the first time. The users were also unsatisfied with some of the features and suggested numerous improvements. Recommendations were made and proposed in order to improve upon the usability of the website.