Analysis of Bilibili’s Business Model

Abstract

In recent years, online browsing videos has become one of the most typical and popular ways for entertainment. Bilibili Inc. has stood out from the mass of online entertainment video platform and attracted a lot of young people, especially in the Chinese market. However, the way to solve the problem it is facing and how to be more competitive in future development remains unsolved. This work examined the characteristics of the business model of Bilibili Inc., set a comparative analysis with a flourishing video platform, iQIYI, and analyzed the strength, weakness, opportunity, and threat by SWOT matrix. Thus, this work shall provide future development strategies corresponding to the problems Bilibili Inc. is facing and about to face.