Research on Cultural Tourism Experience Design Based on Augmented Reality

Abstract

Following the continuous development of the internet and the widespread use of mobile devices, tourism products and services have experienced three different stages: 1.0 stage of group tours, 2.0 stage of independent travel, and 3.0 stage of in-depth tours. In addition to in-depth experience tours to meet the independent travel needs of tourists, it also needs to meet the needs of tourists for more in-depth understanding of the culture of attractions. In order to better integrate modern technology with China’s cultural heritage, the use of augmented reality (AR) to enhance a tourism experience is studied here. Firstly, the characteristics of AR technology are analysed, and its advantages of application in the design of cultural tourism activities is discussed. This includes advantages such as extended dimensions of perception, enhanced cognitive depths and aesthetic experiences. This is also extended to summarise the mechanism that makes up a tourist’s experience, and a framework of user experience design for AR tourism application is identified. Specifically, a tourism experience is designed from the sensory layer to the cognitive, the interactive, and finally the emotive layer, and the corresponding design strategies are given. Lastly, feasibility is verified by the design scheme.