Tourism as a life experience: a service science approach

Abstract

Service Science can be considered as the study of the interaction between human beings, technology and business. This paper describes the use of technology to analyse visitor’s experiences in order to improve the tourism business sector. Despite what the mere accidental observation could show, tourism is one of the significant experiences for human beings. Moreover, it is one of the services with most potential for generating wealth. Service Science should be a key for companies and regions to properly design and manage tourist services. This paper describes a study with both sentiment and qualitative analysis carried out using the opinions of foreign tourists in the Philippines. The value of this work lies in providing recommendations on the basis of a systematic study. Thus, the potential of analyzing services through a scientific focus is shown.