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A Model for Evaluating Converging Media for Advertising Purposes

  • Svahn M
  • Wahlund R
  • Denward M
  • et al.
Springer Berlin Heidelberg, (2016), 355-373
DOI: 10.1007/978-3-642-54487-3_18
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Svahn, M., Wahlund, R., Denward, M., Rademaker, C., & Nilsson, P. (2016). A Model for Evaluating Converging Media for Advertising Purposes. In Media Convergence Handbook - Vol. 2 (pp. 355–373). Springer Berlin Heidelberg. https://doi.org/10.1007/978-3-642-54487-3_18

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