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The Effects of Flow on Consumer Satisfaction through E-impulse Buying for Fashion Products

  • Park S
  • Park E
Fashion & Textile Research Journal (2013) 15(4) 533-542
DOI: 10.5805/sfti.2013.15.4.533
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Abstract

Fashion products are frequently purchased on impulse and are also one of the most popular product categories sold online. Online environment attributes can facilitate flow experiences that are described as an optimal psychological state reached during an engagement in …

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Park, S.-Y., & Park, E.-J. (2013). The Effects of Flow on Consumer Satisfaction through E-impulse Buying for Fashion Products. Fashion & Textile Research Journal, 15(4), 533–542. https://doi.org/10.5805/sfti.2013.15.4.533

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