Meningkatkan Profitabilitas Dengan Menerapkan Islamic Corporate Identity (Studi Pada Bank Umum Syariah di Indonesia Tahun 2014-2017)

Abstract

It is important for Islamic banking to provide information to the public that Islamic banking has an identity that is different from conventional banking. An important Islamic Corporate Identity for sharia banking is because it is one of the information for customers to use Islamic bank products, so the better the implementation of Islamic Corporate Identity, the more opportunities for Islamic banking to get investors and ultimately to increase profits. The purpose of this study is to find out how Islamic Corporate Identity influences profitability. This research was conducted on 12 Islamic public banks for the period 2014-2017. The data analysis technique used is panel data regression. From the results of panel data regression analysis, the results show that the Islamic Corporate Indentity variable in Islamic Commercial Banks in Indonesia in 2014-2017 has a positive significant effect on Profitability, this can be seen from the Prob value of 0.0045> 0.05. Thus the better the Islamic Corporate Indentity in Islamic Commercial Banks is the profitability of the bank.