Utilizing Spotify as Marketing Media for Krontjong Toegoe Group

Abstract

The purpose of this article is to highlight the benefits of Spotify as a media for marketing the music of the Krontjong Toegoe group. Spotify is a digital music streaming service that is quite popular all over the world. This service can be accessed using internet access, both free and paid. For music producers, Spotify can be used as a medium to market music, while for music consumers, Spotify can be used as a medium for listening to music. One of the music groups that uses Spotify as a marketing medium is the Krontjong Toegoe group, a keroncong music group from Jakarta. Data collection was carried out through literature study activities and interviews. Based on this research, Spotify has provided benefits for Krontjong Toegoe, both in terms of profit and benefit.