Optimizing the Agricultural Supply Chain through E-Commerce: A Case Study of Tudouec in Inner Mongolia, China

Abstract

E-commerce has the potential to address problems in the agricultural supply chain and support the implementation of rural revitalization strategies. Previous research has largely focused on the business models of rural e-commerce platforms, but has not examined the mechanisms by which they can optimize and reconfigure the agricultural supply chain. This study aims to fill this gap through a case study of Tudouec, a potato e-commerce platform in Inner Mongolia, China. The study employs a single-case study method and utilizes data from interviews, fieldwork, and secondary sources. The findings show that Tudouec is a multi-functional platform offering technical support, warehousing, logistics, supply chain finance, and insurance, among other services. It not only serves as a multi-channel information management platform, but also enhances supply chain capabilities through the interaction of information flow with capital and material flows. This rural e-commerce model addresses the limitations of traditional agricultural models and promotes poverty reduction and rural revitalization. The study’s main contribution is in demonstrating the potential for the Tudouec model to be applied to other agricultural products and in other developing countries.