Towards a Concept for an Employee-Specific Retention Strategy in Value-Adding Areas

Abstract

Demographic change is leading to a decline in population in Germany. As a result, fewer skilled workers are available and many jobs remain vacant in various sectors, including the production industry. The turnover of employees favors the problem. In order to reduce employee turnover and to retain skilled workers, different general retention strategies are available for companies. However, a strategy adapted to the needs and requirements of workers at value-adding work stations is missing. This paper will present a research plan for the development of an employee-specific retention strategy as well as a first draft applicable to value-adding workplaces.