Abstract
The involvement construct is well-established in the consumer behavior literature, and its influence on consumer decision-making is well-documented. Nevertheless, relatively little work on developing a service involvement scale has been accomplished. This study extends prior research investigating the applicability of Zaichkowsky's (1994) revised Personal Involvement Inventory to consumer services.
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CITATION STYLE
Stafford, M. R., & Day, E. (2015). Measuring Service Involvement: An Adaptation of the Personal Involvement Inventory. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (p. 419). Springer Nature. https://doi.org/10.1007/978-3-319-11885-7_113
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