A potential application of pupillometry in web-usability research

Abstract

Despite the increasing popularity of eye tracking technique, measurement of changes in pupil diameter has received considerably less attention. However, for over two millennia it is unambiguous, by studies of acclaimed researchers (Eckhard Hess, Michel Pierre Janisse or Lowenstein and Loewenfeld) that cognitive and emotional brain activities are in connection with pupil size changes. The area, evolved by their profound and comprehensive research is referred as pupillometry. Current review describes a potential application of pupillometry in web-usability research by applying ASL Mobile Eye device. © Periodica Polytechnica 2010.