Skip to main content
Book ChapterOPEN ACCESS

E-Projects: Global Virtual Student Teams

Springer Nature, (2015), 76
DOI: 10.1007/978-3-319-10873-5_44
0Citations
Citations of this article
1Readers
Mendeley users who have this article in their library.

This article is free to access.

Abstract

This special session will discuss a project involving undergraduate global virtual teams (e-teams) that completed a cross-cultural market research study. A case study from the Netherlands, Denmark, and the United States will serve as the basis for the session.

Author supplied keywords

Cite

CITATION STYLE

APA

Weiler, V., Bisgaard, U., Schroevers, S., & Seubring-Vierveijzer, H. (2015). E-Projects: Global Virtual Student Teams. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (p. 76). Springer Nature. https://doi.org/10.1007/978-3-319-10873-5_44

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free