Abstract
This study investigates customer perceived value (CPV) of general insurance among purchasing executives employed by organizational customers of general insurance (OCGIs) in the United Arab Emirates (UAE). The results elaborated a six-dimensional model of CPV consisting of positive reputation, risk coverage, reliability, credibility, technical competence, and policy terms.
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CITATION STYLE
Thiruvattal, E., & Petrovici, D. (2015). Exploring the Dimensions of Customer Perceived Value of General Insurance: A Cross-Sectional Study in the Uae. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 95–99). Springer Nature. https://doi.org/10.1007/978-3-319-10963-3_48
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