The research of the role information of the marketing channel management personnel of the domestic leisure garment brands

Abstract

Based on the garment brands randomly selected in Shanghai, Zhejiang, Guangdong, Fujian, Henan, Jiangsu, and Hubei, this paper learns about the basic information of the garment brand channel manager through the manager himself, store manager, and the company's other staff. Making use of telephone, Email, interviews, networking online contact and other data collection methods, understanding the survey questionnaires about the channel manager's gender, age, education, occupation, marital status, working years, salary, and treatment, sorting out the role information of the channel manager in the current domestic leisure garment market, and representing the data in charts, this paper is aimed to provide some referential information for clothing brand enterprises while they choose their channel manager. © 2010 Springer-Verlag Berlin Heidelberg.