“I expect smart services!” user feedback on NFC based services addressing everyday routines

Abstract

Smartphones are central to everyday activities. Paired with short distance radio technologies the range of smartphone application is extended and development of “smarter” services is enabled. A trial, including 60 pilot users, shows that the smartphone itself and its capability to emulate transaction and access cards are highly valued. In order to meet expectations adaptive and personalized features/services should be added, based on knowledge of the individual users’ activities and communicated needs, as well as their curiosity for new adventures.