Model Arrangement of the Meat Village as an Alternative Tourism Destination of Toba Lake

Abstract

The development of tourism in Sumatera Utara is currently focused on the Toba Lake National Strategic Area. One tourist destination is on the outskirts of Toba Lake namely Meat village, Toba Samosir Regency. Preliminary studies show that the tourist attraction of Meat village has not been optimal in capturing tourist visits. The world travel concept elevates local wisdom as an innovation in the tourism industry. This study aims to uncover the potential of nature and culture as a model for developing tourist destination areas by elevating the wisdom of local landscapes. The analysis was carried out using SWOT to explore the potential of landscapes and local activities to be used as elements of tourist destinations that would be designed to be a model of tourism. The results of the research show that there are five tourism activities, namely on Toba Lake beach tours, hill tours, paddy field tours, tomb tours, and traditional house tours. The tourism activity can be a model arrangement and guide for the development of local wisdom-based activities as a mainstay of Meat village tourism and alternative tourism for Toba Lake in Sumatera Utara province.